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- SEO Content Brief Generator for Copywriters⚡️
SEO Content Brief Generator for Copywriters⚡️
Content brief generator for copywriters
We all know that creating and publishing content is more challenging than it might appear at first glance.
For instance, your copywriter might not have a clear idea of what you want to achieve with your content or your target audience. As a result, you may forget to cover some crucial topics or overlook essential SEO factors. The list of potential pitfalls is longer than my to-do list!
That's where SEO content briefs come into play. They give clear and concise guidanc on what to write and how to write it to get to the top search results and create content that rocks! After reading this article, you will learn everything you need about content briefs. Trust me. It is the secret weapon you never knew you needed!
What is an SEO content brief?
It is a document that gives you clear guidance on what to include in your text to make sure it is optimized for search engines.
Copywriter's brief can save time by ensuring everyone is on the same page regarding the text structure. Moreover, it also helps reduce the risk of errors. It minimizes guessing and misunderstandings by providing all the key information upfront. And that means fewer edits, revisions, and happier copywriters all around! Who doesn't want to save time and work more efficiently?
If you really want to turbocharge your content brief creation process, why not try an SEO content brief generator included in PR-CY? With this nifty tool, you can significantly reduce the time spent creating SEO content briefs!
What should your content brief include?
What you include in your brief depends on your target audience, marketing goals, industry sector, and the SERP situation. In a nutshell, an effective content brief typically encompasses your top search result rivals, targeted topics, related keywords, popular questions, headings, and a content outline in sync with Google's most popular content.
Here are some components that tend to make briefs successful: main text characteristics, text volume, keywords, text uniqueness criteria, number of subheadings, CTA, and number of thematic images.
When creating your content brief, it's crucial to highlight the essential topics that should be covered, including the highlighted keywords with the required number of mentions.
To climb the ranks of search engines, you need to be smart about your SEO tactics. That means researching and digging into the SERPs before even starting to write. And when you do start writing, make sure your material is structured in a way that caters to what people are searching for.
Don't make the mistake of simply copying the top search results! The real goal is to decipher the search intent from Google's perspective. Then, by reverse engineering the Google SERP, you'll see the perfect match for each query. Luckily, with tools like PR-CY, you can analyze the SERP quickly. Use the proper headings to guide your readers and search engine crawlers to essential parts of your text. PR-CY reports cover this and include the thesis structure of the text for reference.
Depending on the nature of the text, you can include so-called CTAs (call-to-actions) - those little prompts that tell your readers what to do next. Like "subscribe now" or "download this awesome document". But, again, make sure it's relevant to your content and super clear.
Here's a tip: try adding several CTAs to your text. Why? Because different people react to different things! By giving them a few options, you're increasing your chances of conversion.
Add links to articles or videos to give your readers more value. You can also specify any stories, case studies, or talking points you want to highlight in each section. This helps you nail that perfect tone and connect with your readers. Remember headings and sub-topics. Mark each heading as H1, H2, H3, or H4, etc. It'll make your material easier to read and more visually appealing. And finally, look at the external links and inline images to support your copy. All these are included in the PR-CY content brief generator.
How to use our content brief generator?
Creating an SEO-optimized content brief can be a breeze with a simple workflow that takes less than 5 minutes to complete. Here are the five easy steps to follow:
1. Start by identifying your target audience and the keywords you want to rank for.
Think about the top 10 keywords that explain your idea the best. Also, try to understand how your audience searches (from desktop or mobile), and what language they use.
2. Open the tool and enter the keywords.
3. Set up extra settings such as location, device type, the language of your customers, and a number of search result pages to fetch the data from.
You'll need to set the number of search engine result pages PR-CY should look through. Generally, we suggest using TOP-20 pages for a well-crafted content brief. But you can go all the way up to 100 pages. This may help you to find new ideas to make your text stronger.
4. Use a content brief template to create effective topics by reviewing your competitors' text structure and identifying gaps you can fill.
Using a pre-existing template allows you to simplify the process and focus on customizing the copywriter brief template to fit each new topic rather than starting from scratch each time. This saves you and your team tons of time and can help you consistently produce high-quality content that aligns with your brand's style and goals.
So, you can customize your content brief quickly based on keyword research and SERP analysis. For example, if you want to write a blog post about money and the economy, you can type keywords like finance, money, and stocks. Or if you write about SEO, try copywriter, SEO, blog, etc., and review the results. Next, open the competitors' structure and press the plus "+" sign to add essential topics to your thesis structure of the text.
That's a significant point! When creating a winning content brief, nailing the topics is vital. Take a look at the topics that are already crushing in the top search results. That means you can craft your own with insider knowledge of what Google is looking for. Check out what your competitors are doing, borrow the best bits, or adapt the headings that work for you.
5. Download and share the completed SEO brief template with your team of copywriters and editors to start creating amazing texts that will rank high in search results.
In the end, you'll have a solid and streamlined system for creating content briefs that are detailed and comprehensive.