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UTM tag generator

Create links to accurately track the results of your marketing campaigns.

Fill in the fields below to receive a ready-made link.

The webpage url

Campaign source

utm_source

Traffic type

utm_medium

The name of the company

utm_campaign

Optional parameters

The ad ID

utm_content

Keyword

utm_term

What are UTM tags?

UTM (urchin tracking module) are pieces of code that are added to the URL. They are used to track traffic channels to a website. They help evaluate the effectiveness of advertising campaigns, mailings, and social media posts.

UTM tags allow you to distinguish users by source, geography, device type, operating system, and other parameters. UTMs recognize Google Analytics, Google Ads and etc.

UTM tags parameters

There are required and optional UTM parameters.

UTM-tagDescriptionExample
Required
utm_sourceAdvertising system
utm_source=yandex
utm_source=google
utm_mediumTraffic typeutm_medium=email
utm_campaignAdvertising campaignutm_campaign=honda_civic
Optional
utm_termKeyword, by which the user saw the adutm_term=buy_honda_2011
utm_contentAdditional Informationutm_content=text

Required parameters: traffic source, traffic type, and company name.

Optional parameters: the keyword for which the user saw the ad, and additional information that helps distinguish ads if other parameters are the same.