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apoteket.se

Updated 6 years ago

Domain score

78.13
/100
  • 25 successful tests
  • 2 errors
  • 5 warnings

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Site-level parameters

Google Indexed
61,700
History data is found for this test!
Changes found in the history for 1 day. First date: Nov 2018.

Description:

It is impossible to know how many pages Google correctly indexed on the site. The search engine does not maintain a database by URLs.

The approximate number of pages in the search results will be shown by the site operator, which we rely on. The number can be distorted by pages that are banned from indexing in robots.txt, but hit the search results because of external links to them.

The “Indexing Status” section in Google Search Console will show a slightly more correct number, but this data can also be distorted by the filters’ application.

Updated 09/13/2019 18:03
Google Safe Browsing
The site is secure.

Google scans websites to find infected resources, phishing pages, and other issues that degrade the search results and user experience. With this information, the search engine warns users about unsafe sites. If a site is deemed dangerous, Google might downgrade or remove it.

Additional Information:

Updated 09/13/2019 18:03
Additional links
Show links
Content AnalysisRelated DomainsSearch in Blogs
WebArchiveSearch ImagesInfo Domain in Google
Enable monitoring to identify and fix technical errors, track metrics, and receive timely notifications about issues.
Subscribe
Monitor site indexing. A decrease in the number of indexed pages may indicate technical issues on the site.
Daily check your site for viruses and its status in the banned sites registry to prevent exclusion from search.

Traffic

Visitors
1.9M
≈ 60.3K per day
Views
10.2M
≈ 328K per day
Bounce rate 
###
Visit Duration 
###
Pages per Visit 
###

Traffic sources

Direct traffic
###
Email
###
Links on sites
###
Social networks
###
Search engine systems
###
Paid search
###

Social traffic

facebook.comfacebook.com
≈ %
youtube.comyoutube.com
≈ %
soundcloud.comsoundcloud.com
≈ %
pinterest.compinterest.com
≈ %
linkedin.comlinkedin.com
≈ %
Consider attracting traffic from sources successfully used by your competitor but missing or underrepresented in your site.
Identify the most effective social platforms for your audience based on competitor data.
If the competitor is successfully working with specific regions, consider strengthening your presence in those areas.
Compare the total number and quality of links referring to your and competitor sites. Use link building to increase the number of links to your site.
Study the profile of your links and the competitor's for their naturalness. A large number of natural links may indicate quality content.
Examining competitor pages that attract many external links can help identify popular or valuable content that can be adapted for your own site.
Keyword clustering helps identify the main topics of the site and determine which queries attract the most visitors.
Clustering Tool
Find new keywords for your site by collecting competitor keywords and search suggestions.
Keyword Search Tool
Analyze a page for keywords and their weight. Optimize content to improve search rankings.
Page Analysis Tool

Technical SEO

Status Code
200
Successful resource request.
  • http://apoteket.se
    301 Moved Permanently
  • https://apoteket.se/
    301 Moved Permanently
  • https://www.apoteket.se/
    200 OK
  • Successful resource request.

For successful indexing of the page by search bots, the HTTP response code of the server must be 200.

Additional Information:

  • [Checking the server response of the internal pages of the site](/tools/http-response/
  • List of status codes
Updated 09/13/2019 18:03
Robots.txt
Robots.txt file found. The site is allowed for indexing.

Description:

A robots.txt file is a list of restrictions for search robots or bots that visit a site and crawl information there. Before crawling and indexing your site, all robots go to the robots.txt file and look for rules.

The robots.txt file is located in the root catalogue of the site. It must be available on the URL: pr-cy.io/robots.txt

There are several reasons to use a robots.txt file on your site:

  1. to remove duplicate content;
  2. to hide unwanted information;
  3. to limit the indexing speed.
Updated 09/13/2019 18:03
XML sitemap

At least one sitemap has been found and is available.

Description:

A Sitemap file is a file with information about the pages on the site to be indexed. With this file you can:

  • tell search engines which pages of your site need to be indexed;
  • find out how often the information on the pages is updated;
  • understand which pages are most important to index.

Additional Information:

Updated 09/13/2019 18:03
SSL-certificate
The site is accessible via HTTPS. The certificate is valid until 03/04/2021.

For the promotion of commercial sites, the confidentiality of the exchange of information between the server and visitors is important. This increases the loyalty of potential customers to the resource, increases the level of trust, affects the conversion and growth of positions in the search results for almost all requests.

Updated 09/13/2019 18:03
WWW redirect
Redirection is configured.

Description:

Technically, domains with www and without www are two different resources; search engines index and rank them separately, and links will have different weights. This can lead to:

  • Decrease in search results
  • Filter, because a search engine may mistake one site for a duplicate of another;
  • Problems with authorization on the site and other functionality that uses cookies;

The problem is solved by a 301 redirect and an indication of the main mirror to the search engines. From the website promotion point of view, a domain without www is better, because it is not a third-level domain, and its length will always be shorter.

Updated 09/13/2019 18:03
HTML loading speed
0.62 sec - faster than 58% of tested sites.

Download speed directly affects behavioral factors: the faster the download, the fewer bounces. The Google robot visits slow sites less often. This affects the effectiveness of promotion, such sites are rarely indexed. Loading speed is one of the main factors in Google ranking.

Updated 09/13/2019 18:03
404 page response code
Great, received code 404.

Description:

While requesting a non-existent page, the server should return a 404 error which is"page not found."

If the server is set up incorrectly and a 200 error returns, then the page exists. In this case, search engines may index all pages of the site with errors.

Set up the site in such a way that while requesting non-existent pages a 404 response code "page not found" or a response code 410 "page deleted" appear.

Updated 09/13/2019 18:03
Link from 404 page
Link from 404 page found.

Description:

During requesting a non-existent page, the server displays a standard page with a 404 error. For the users’ convenience we recommend making a unique 404 page and adding a backlink to the site on it.

Updated 09/13/2019 18:03
Analytics systems
Google AnalyticsGoogle Analytics
Google Tag ManagerGoogle Tag Manager

Statistics systems on the site take into account traffic, refusals, viewing depth and many other indicators. They help to track the effectiveness of promotion and advertising campaigns.

Updated 09/13/2019 18:03
Technologies used on the site

Analytics

Google Analytics

Tag managers

Google Tag Manager

Web servers

IIS

Web frameworks

Microsoft ASP.NET

CMS

EPiServer

Widgets

Facebook

Operating systems

Windows Server
Page Encoding

Encoding "UTF-8"

Description:

Due to incorrect encoding, site content may be displayed incorrectly. In addition to the fact that visitors will not like it, the site will not be indexed or will get under the search engines filter. We recommend using UTF-8 encoding to display the text on the site pages correctly. In some CMS, for example, Wordpress, files are written in this encoding, AJAX also supports only UTF-8.

Don't forget to include the encoding in your meta tags: <meta charset="UTF-8" />

Updated 09/13/2019 18:03
Domain age
34 years
Young and new domains are poorly promoted in highly competitive topics. The history of the domain and site is also important. Old domains with a bad history are difficult to promote. Search engines love old, topical domains with a good history (no filters, spam, black SEO, etc.).
Updated 09/13/2019 18:03
Expiration Date
The domain was extended until 12/31/2019

Don't forget to prolong your domain name. It’s better to involve auto-renewal with your registrar. After the end of the domain registration, there is a chance to lose access to the domain.

Updated 09/13/2019 18:03
IP
194.218.209.135
Server location
Sweden
Search engines consider in what country server is located. Perfect situation when server is located in the same country with your target audience.
Updated 09/13/2019 18:03
Data center
Telia Company
Make sure the HTTP headers on your pages do not prohibit the indexing of your site by search engines.
Check headers
Check the response codes of the server and all site pages to ensure that pages load successfully and redirects are set up correctly.
Use Site Audit
Conduct regular checks to ensure your site is functioning correctly and is free from errors that could affect its visibility.
Connect Project

Sign up to see the full report.

Sign up

In-page SEO

Website Audit

Website scan not started.

Audit of website pages:

  • errors of pages responses;
  • see broken links;
  • problems with meta-tags.
Start crawl
Meta Title

Välkommen till Apoteket | För ett liv i hälsa - Apoteket

Length: 56 characters.

Description:

A webpage title is a headline of the webpage in search results. A title is one of the main indicators of relevance considered by search engines. The title must contain keywords but may not contain a website name as the crawler (search robot) already knows the domain name.

Updated 09/13/2019 18:03
Meta Description

Vi ger dig kvalificerade tips och råd kring egenvård och hälsa. Handla våra produkter direkt hos oss på nätet. Vi har snabba leveranser, alltid med fri frakt. Kom in och titta på vårt kvalitetskontrollerade sortiment direkt!

Length: 224 characters.

**Description: **

Description is a tag that is used to describe a page for a search engine crawler, users do not see it. It should describe the content of the page correctly, because search engines often use the text from the Description to compose a snippet. It is better to place the keywords to the top, the text should not be repeated in other parts of the page. In the page code, the tag is placed between <head> and </head>. The optimal text size in the Description tag is 150-300 symbols for Google and up to 160 symbols for Yandex. It does not influence on SEO directly, while CTR depends on a good description.

Updated 09/13/2019 18:03
Headers
H1: 0
H2: 4
H3: 29
H4: 0
H5: 0
H6: 0

Type
Header
H3
Aktuella kampanjer
H3
Rådgivning
H3
Mina recept

The H1-H6 headers are responsible for the structure of the page's content. You need to highlight them in the layout to help the reader navigate the text. Headings are important for search engine promotion because search engines use them to determine what is on the page and how relevant it is. Arrange headers according to hierarchy and do not link to them.

Updated 09/13/2019 18:03
Text length

1,304 characters

Description:

The relevance of the content is more important than the length of the text for search engines. Choose the amount of text depending on the topic and purpose, focus on the competitors’ materials. The optimal text length is 1000-2000 words for two or three promoting keywords / phrases.

Updated 09/13/2019 18:03
Number of words

145 words

For search engines, content relevance is more important than text length. Choose the amount of text depending on the topic and purpose, focus on the materials of competitors. The optimal text length is 1000-2000 words for two or three promoted keywords/phrases.

Updated 09/13/2019 18:03
Keywords density (without stop words)
2.65%

Keyword density is one of the qualitative indicators of text, it shows the frequency of repetition of words in a document. "Keyword stuffing" is equal to the proportion of repeated words to the entire volume of the text.

A high level of Keyword density is considered to be 8%. Such texts are often hard to read, they are spammed. The pages they are hosted on have a high percentage of failures. A site with a lot of texts with a high Keyword density may receive sanctions from search engines.

Normal Keyword density is 4-6%. Almost all classical literature has this level of Keyword density.

HTML size
82 KB

Description:

The optimal page size is considered to be up to 100 KB after compression. Delete unnecessary elements and use gzip compression to reduce the size.

Updated 09/13/2019 18:03
External links
9 links, of which are indexed Among them, 2 are indexed.

Description:

External links are the links from you to another site. Try not to refer to resources with incorrect information that do not relate to your topic, choose useful and authoritative ones. Do not put too many external outgoing links and do not post them on your homepage. Selling the links negatively affects promotion.

Updated 09/13/2019 18:03
Internal Links
217 links, of which are indexed Among them, 217 are indexed.

Description:

With the help of internal links, you can influence the weight redistribution between individual pages of the resource, referring to more significant sections or articles. This weight redistribution is called linking and is used as part of internal site optimization.

Internal links influence behavioral factors - they simplify navigation and help the user to get to the necessary section faster.

Updated 09/13/2019 18:03
Open Graph markup
Not found.

Description:

Open Graph was developed by Facebook specialists to make links to sites within the social network displayed nicely and be informative. Now Open Graph is supported by many social networks: Facebook, Twitter and messengers, for example, Telegram and Skype.

Why to use Open Graph?

  1. for user to see relevant text and image on the link preview
  2. to improve the behavioral factors of the site - a properly designed link makes more conversions
  3. to make link snippet look like an independent post on your personal page or in the community - you do not have to add a description and pictures.

You have to insert the Open Graph meta tags into the page code of the tag to get a beautiful site snippet.

Updated 09/13/2019 18:03
Schema.org markup

Found.

Description:

Micro-markup is the semantic markup of website pages that structures data. It is based on injecting special attributes into the HTML code of the document.

Schema.org is a globally recognized standard that is recognized by the most popular search engines such as Google, Yandex, Yahoo and Bing.

Pros of micro-markup:

  1. The logical structure of the information on the page helps search engines retrieve and process data.
  2. Enhanced snippets on the search results page improves click-through rates.
Updated 09/13/2019 18:03
Favicon
 Great, the site has a favicon.

Description:

To highlight your site, use the Favicon, a special image format that appears next to your site's address in the search engine and in the address bar.

To make browsers show your site’s icon, put it into your site’s root folder. You can assign different icons to individual pages.

Updated 09/13/2019 18:03
Twitter

Found. — https://twitter.com/apoteket_ab

Apoteket
Tweets — 1,765
Following — 470
Followers — 1,563
History data is found for this test!
Changes found in the history for 1 day. First date: Nov 2018.

Description:

Search engines eagerly index tweets. Links in tweets are also indexed, including indirect ones (for example, through goo.gl services, etc.). At the same time, Twitter is indexed by fast robots. To have an impact on website promotion in Google a link from Twitter must be indexed by search engines.

Twitter helps to promote the site and speeds up its indexing.

Updated 09/13/2019 18:03
Facebook
Found.
Apoteket
Likes — 36,788

Description:

Search engines index links from Facebook. The most useful are the likes of the company's social page itself. The more likes the Facebook page of the promoted site gets, the more links from the pages of social network users the site will receive. The most valuable are the likes from authoritative accounts and popular pages. Sharing your Facebook page is similar in effect to backlinks.

The system does not detect groups or profiles from Facebook. It is important to mention a link to a business page on a social network. A link to your site should also be on the social network page.

Updated 09/13/2019 18:03

Google PageSpeed Insights

Configure Viewport
The site is displayed correctly on all devices.

Description:

Description for the viewport. This means that mobile devices will try to display them as on a PC, downscaling in proportion to the size of the screen. Specify the viewport tag so your site displays correctly on all devices.

The viewport determines how a web page is displayed on a mobile device. If not specified, the page width is assumed to be the PC standard and is reduced to fit on the screen. Thanks to the viewport, you can control the page width and its scaling on different devices.

Updated 09/13/2019 18:03
Image compression
Images are not optimized.
Image URLSize in KBPossible KB saving
https://www.apoteket.se/globalassets/startsidan/2019/2019-p9-kosttillskott/287x250_p9_puff_14_eucerin.jpg392.34 KB373.96 KB
https://www.apoteket.se/globalassets/startsidan/2019/2019-p9-kosttillskott/287x250_p9_puff_14_webbpriser.jpg380.93 KB363.37 KB
https://www.apoteket.se/globalassets/startsidan/2019/2019-p9-kosttillskott/586x250_p9_puff_24_xl-s.jpg374.77 KB342.81 KB
https://www.apoteket.se/globalassets/startsidan/2019/2019-p9-kosttillskott/287x250_p9_puff_14_medlemserbj.jpg346.87 KB325.10 KB
https://www.apoteket.se/globalassets/startsidan/2019/2019-p9-kosttillskott/885x250_p9_hero_34_2.jpg196.95 KB139.29 KB

Try to reduce the size of images to a minimum, it will speed up the loading of resources. The correct format and compression of images can reduce their size. Perform basic and advanced optimization on all images. As part of the basic optimization, trim unnecessary margins, reduce the color depth to the minimum acceptable value, remove comments and save images in an appropriate format. Basic optimization can be done using any image editing software.

The screenshot of the website on your smartphone

Website design for mobile phones solves two problems: it provides users with a comfortable viewing of the site from any device and has a positive effect on the search ranking of the site.

Check that your site displays correctly on mobile devices.

Updated 09/13/2019 18:03
Unused CSS
Everything is fine with the styles on the page.
Updated 09/13/2019 18:03
Your browser cache
Found 48 resources that do not have caching headers or are configured for too short time.
URLSizeCache Lifetime
https://instore.prisjakt.nu/in.js1.28 KB0
https://static.hotjar.com/c/hotjar-1033336.js?sv=62.28 KB60000
https://connect.nosto.com/include/z5pne9fp33.75 KB600000
https://connect.facebook.net/signals/config/2068542736777204?v=2.9.4&r=stable79.20 KB1200000
https://connect.facebook.net/signals/config/507817892755542?v=2.9.4&r=stable79.14 KB1200000

Due to the cache users re visiting your website, spend less time on loading pages. Caching headers should apply to all cached static resources.

Updated 09/13/2019 18:03
Minify Resources
Static resources (html, js, css) are minified.

Description:

The resource size can be reduced by removing unnecessary page elements such as extra spaces, line breaks, and indentation. By minifying HTML, CSS, and JavaScript, you can speed up page loading, parsing, and rendering.

Updated 09/13/2019 18:03