UTM tag generator
Create links to accurately track the results of your marketing campaigns.
Fill in the fields below to receive a ready-made link.
The webpage url
Campaign source
utm_sourceTraffic type
utm_mediumThe name of the company
utm_campaignOptional parameters
The ad ID
utm_contentKeyword
utm_termYour generated link
What are UTM tags?
UTM (urchin tracking module) are pieces of code that are added to the URL. They are used to track traffic channels to a website. They help evaluate the effectiveness of advertising campaigns, mailings, and social media posts.
UTM tags allow you to distinguish users by source, geography, device type, operating system, and other parameters. UTMs recognize Google Analytics, Google Ads and etc.
UTM tags parameters
There are required and optional UTM parameters.
| UTM-tag | Description | Example |
|---|---|---|
| Required | ||
| utm_source | Advertising system | utm_source=yandex utm_source=google |
| utm_medium | Traffic type | utm_medium=email |
| utm_campaign | Advertising campaign | utm_campaign=honda_civic |
| Optional | ||
| utm_term | Keyword, by which the user saw the ad | utm_term=buy_honda_2011 |
| utm_content | Additional Information | utm_content=text |
Required parameters: traffic source, traffic type, and company name.
Optional parameters: the keyword for which the user saw the ad, and additional information that helps distinguish ads if other parameters are the same.