Checklist: commercial website factors for SEO Any online business, whether that's an online store or service, needs to earn users' trust so that they are not afraid to buy from this website. Also, high trust levels help to raise the ranks to the top of search engine results.
We have made a checklist of factors that prove a company's credibility. Now you can evaluate how well each factor fits you, implement it on your website and mark it in the checklist.
Business information Philosophy, priorities, company history Descriptions and proofs
Advantages and USP Demonstration: infographics, video, text, screenshots
Employee information pages.todo.commercial.business.employees.desc
Physical address of the company Address, interactive map with geolocation and explanation of how to get there
Contact information The primary contacts are in the header and footer of the contacts section
Bank details Company requisites on a separate page
Documents and certificates of goods origin Scans of certificates or links to pdf files
Information for partners and wholesalers A section with basic information and contact details
Representative offices in other cities Business addresses and contacts in other regions
Online tours and panoramas Panorama of the place of sale or the possibility to take an online tour to evaluate the interior and the product range in stock
Social media Links to active social networks, a widget with a colorful feed.
Jobs A page with current job openings and contacts for job seekers
Portfolio and cases Portfolio section: description of cases with proof of their authenticity
Partners Block with partner logos
Blog and news A section with company news and feature articles
FAQ or Q&A A block with answers to frequent user questions, FAQ markup
Company reviews, recommendations, and acknowledgments Feedback from customers and partners, scans of thank-you letters, videos
Buying: catalog, product card, list of services Product reviews A block with customer reviews and ratings. If there aren't any reviews on the product, show reviews from other websites or general reviews about the company.
Prices and delivery information Up-to-date prices, availability notes, and complete information about shipping methods, geography, and costs.
Warranties and repairs Information about warranties and repair services
Returns Information about the methods and terms of returning goods.
Loyalty program Points for regular customers, affiliate referral programs, or other bonuses
Reasoned discounts Discounts with a description of the reason and offer validity period look more credible
Service, support Contacts of customer support to ask questions about the products
Technical factors Domain Natural URL
HTTPS Secure SSL certificate
Snippet Featured snippets for product positions with markup: reviews, price, rating, "breadcrumbs"
Badges Yandex's badges for the website. You can see the scale in the Webmaster.
Scan for viruses Check for viruses is implemented using CMS plugins
Additional features Addons for convenience and personalization: calculators, quizzes, filtering, pending list, etc.
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